The task at hand is to establish a brand identity for a luxurious hair salon situated in Korea, specializing in creating elegant Korean royal hairstyles.

 

I aimed to strike a balance between modern and traditional elements while maintaining visual harmony. To achieve this, I designed a symbol inspired by the empress' traditional hairstyle and hairpin, but with a contemporary twist. The color palette was carefully chosen, drawing inspiration from the traditional hues used in Korean royal clothing. Overall, the design captures the essence of the salon's luxury and expertise in creating elegant Korean royal hairstyles.